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Become a TAPP Water Distributor or Reseller


Our Mission


Single-use plastic bottles and the production of bottled water are polluting our ecosystems, endangering marine life, and contaminating the food chain.

Our mission is to create sustainable, affordable and convenient badass products that eliminate the need for bottled water.

We empower individuals to change their consumption habits, and raise awareness on the impact of our everyday decisions.

5 year goal


Our plan is to have over 10 million customers avoiding 10 billion bottles of plastic by 2024.

To achieve our mission we need amazing partners throughout the world.

To support you we will continue to create disruptive, innovative, life-changing products and services that consumers love.


Benefits of selling TAPP Water Products

This is all you are going to get by selling our products:

High gross margin

High margin for distributor

resellers and great value for



Positive image for

the store/distributor

of selling sustainable products

Recurring customers

Great customer life time

value including recurring

revenue from refill cartridges

New customers

Drives footfall thanks to

customers visiting the store

just to buy TAPP products


We continuously bring

innovation to our products

and by selling them you

participate to the change


Our products

Learn about how TAPP Water Filters Work.


Ecopro Compact

Other Products
Our portfolio of world leading water filters is constantly expanding. This includes: Refill CartridgesEssential Faucet Filter, ShowerPro Shower Filter, TAPP Refillable Bottle, And more…

Our competition

During the past 10 years water filtration brands have failed to deliver a better alternative to bottled water. Therefore the bottled water industry has continued to grow uninterrupted throughout the world. The main competitor for TAPP Water is bottled water and not other water filter brands.

Read more about how filtered water is healthier than bottled water.

Read more about how TAPP Water compares to Brita, PUR, Culligan and other existing water filter brands.

What kind of resellers are we looking for?

We want distribution and retail partners that think BIG and BOLD. Our ambition is to become the leading brand for clean tap water in every market we enter. This means aggressive online sales and wide retail distribution. The plan is to achieve €10-100m in revenue in every market within 5 years.

Our Process
  1. Partners reach out to us / or in some cases we may reach out to you.
  2. We evaluate each reseller/distributor to ensure there is a good fit in terms of knowledge, experience and market reach. First step is to get to know each other.
  3. Partners order samples to test themselves and with customers. We provide samples for wholesale price + delivery cost.
  4. Partner completes evaluation of the products. Usually this includes local independent lab testing.
  5. We sign a contract and get started with the first delivery for sales.
Our selection criteria
  1. Cultural fit and alignment with our mission
  2. Knowledge / insights / interest in tap water and water filters
  3. Market distribution network
  4. Go-to-market plan


Europe Based Distributor

“TAPP Water provides once in a life-time opportunity to offer a product that millions of people need and want.”

Barcelona based retail store

“Customers come to our store just to buy TAPP water filters and end buy buying other things as well. Great company to work with!”

Flowater USA

“TAPP is not just another water filter brand. It’s a product and a movement with a mission to change the way we consume water.” 

Success stories


We currently have successful partnerships in 30+ countries including Bulgaria, Cameroon, Czech Republic, Italy, Malta, Morocco, Mexico, Poland, Saudi Arabia, Singapore, Spain, Turkey and the United States. Looking for new partnerships in other markets worldwide.

Learn about how TAPP Water Filters Work.

Get in touch

We currently have successful partnerships in over 30 countries including e.g. Bhutan, Bulgaria,  Cameroon, Germany, India, Italy, Malta, Malaysia, Mexico, Malta, Nigeria, Poland, Singapore, Spain, Turkey, Vietnam and the United States.

Contact us if you are interested in becoming a partner or reseller.